The acquisition is part of GCPL's long-term strategy to focus on the personal and home care segments and to strengthen its presence in India's FMCG market. With this acquisition, GCPL's revenue from the personal and home care segments is expected to increase from 59% to 69%. GCPL is also planning to expand its distribution network and increase penetration in rural areas.

Raymond's consumer care business had a revenue of Rs 333 crore ($44 million USD) in FY21, which is expected to grow at a CAGR of 10% over the next few years. GCPL expects the acquisition to be earnings accretive from year two onwards. The acquisition is in line with GCPL's vision to be a leading player in the FMCG market in India and globally.

The acquisition is a win-win for both GCPL and Raymond, as GCPL will be able to expand its product portfolio and distribution network, while Raymond will be able to focus on its core business of textiles and real estate. The acquisition also highlights the growing importance of the personal grooming segment in India's FMCG market, which is expected to grow at a CAGR of 9-11% over the next five years.