India is likely to be the third-largest consumer market in the world by 2030.

• Spending habits and consumption patterns have changed with the increased disposable income in the hands of millennials
• India’s aspirational class is huge and its total consumption is also very high
• This change in consumption patterns will increase demand across sectors like food & beverages, clothing & footwear, household goods, healthcare and leisure facilities
• Companies with strong brands will benefit from such consumption
• A brand is usually a name that consumers emotionally associated to, which creates a moat for the company

This smallcase consists of companies that have been able to leverage their brand power into an outstanding financial track record over the years.