Smallcase Technologies Private Limited (hereinafter referred to as “the Company”) is a financial technology company based in Bangalore since 2015. The company builds financial technology platforms and provides financial technology services to its clients.
A smallcase is a basket of stocks, exchange-traded funds, REITs, mutual funds and other domestic and global securities that are curated to track a particular objective or a strategy.
smallcases are created by SEBI-registered entities like Investment Advisors & Research Analysts. The Company provides technology solutions and related back-end infrastructure to SEBI registered intermediaries and other third parties for facilitating subscriptions & transactions in smallcases. Some of these smallcases are also available on the company's website and app, based on the agreement between the entities creating the smallcases and the Company. The Company does not provide any research recommendations or advice on its own. Any research recommendations or advice available on the company’s app or website are exclusively provided by the SEBI registered entities authorized to do so. For disclosures by these SEBI registered entities, please refer to the Factsheet of their respective smallcases.
All information (including returns and ratios) displayed on the mobile and web applications of the company (hereinafter referred to as “the Platform”) are only for informational purposes and are to help investors make an informed decision. They are tools to communicate factual and verifiable information and should not be seen as advertisement or promotion.
Registration granted by SEBI, membership of BASL and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.
smallcases can also be created by users for personal investments and be shared with a limited set of other users (recipients) as a means of knowledge sharing among users. Such user-created smallcases must not be considered to be investment advice or research reports by users who have not created them, and investments must not be made in such smallcases without consulting a SEBI registered intermediary. Please read detailed disclosures on user created smallcases here on website - Disclosures > Fine Print > User Created smallcases
Unless otherwise stated, the percentage returns displayed on the website for calculating smallcase performance are Absolute Returns.
The content and data available on smallcase.com, including but not limited to smallcase index value, smallcase return numbers and smallcase rationale are for information and illustration purposes only. No content on our website or application, including any posts, pictures or any percentage returns should be considered an advertisement, endorsement, solicitation, financial advice, or offer to sell any products or services of the Company or of any other third parties.
Charts and performance numbers on the platform are available only for the smallcases created by SEBI-registered intermediaries authorized to do so (as explained in Point 3). The Company, on its own, does not make any claim of performance/returns for such smallcases. The company only provides tools to these SEBI registered entities for performance calculation of their recommendations based on this Returns Calculation Methodology. All services with respect to research and recommendations are provided by the respective SEBI registered entities.
smallcases are not to be construed as a product based on or linked to an index developed by the NSE Indices as the Company is not in the index manufacturing business and ‘smallcases’ is not an independent index. Having said this, the Company is not restricted in comparing the performances of the smallcases with any other index.
smallcases are not licensed to any exchange, trading or settling venue outside India.
Prices shown on the smallcase.com and smallcase app may be delayed. The prices are sourced from an exchange-approved vendor and the Company is not responsible for the accuracy and correctness of the prices. Before order placement, users are redirected to the exchange-approved trading platform of their broker to see the real-time prices as shown by their broker and place the orders in a secured and compliant manner.
All information present on smallcase.com is to help investors in their decision-making process and shall not be considered as a recommendation or solicitation of an investment or investment strategy. Investors are responsible for their investment decisions and are responsible to validate all the information used to make the investment decision. Investors should understand that his/her investment decision is based on personal investment needs and risk tolerance, and performance information available on smallcase.com is one amongst many other things that should be considered while making an investment decision. Past performance does not guarantee future returns and the performance of smallcases are subject to market risk. Investments in the securities market are subject to market risks and investors should read all the related documents carefully before investing.
Details of transactions and/or tracking services for domestic stocks, exchange-traded securities, mutual funds and fixed deposits available on the Platform:
To enable transactions on exchange-traded securities (including domestic stocks) and provide holdings information on exchange-traded securities (including domestic stocks), the company has partnered with multiple SEBI-registered brokerage firms. To place orders, the users are directed to exchange approved platforms built and maintained by the company for the partner brokers. This ensures that all transactions are always placed from an exchange-approved broker platform in a secured and compliant manner.
To power Mutual Funds holding information, the Company has partnered with MF Central.
To enable transactions in Mutual Funds, the users are directed to an Execution Only Platform (EOP) of MF Utilities India Pvt. Ltd (AMFI registered Category 1 EOP bearing registration number: CAT-1 EOP-0001). This ensures that all transactions are always placed from an EOP platform in a secure and compliant manner.
To enable investments/tracking/servicing of Fixed Deposits (FDs), users are redirected to the platform of Upswing Financial Technologies Pvt Ltd., a company that has required arrangements with Banks/NBFCs whose FDs are available on the Platform
Details of credit services available on the Platform:
One of the subsidiaries of the Company has partnered with different RBI-registered NBFCs/Banks (Lenders) to facilitate and service users with respect to credit services. To process loan applications, the users are directed to the loan application platform built and maintained by the Company for the subsidiary that has partnered the Lender(s). This ensures that all applications and transactions are processed in a secure and compliant manner. Arrangement details between the subsidiary and the Lenders are further disclosed in detail in the disclosures of the subsidiary below.
Tools available on the Platform:
There are various tools available on the Platform. Details of some of the investment-related tools can be found here. These tools are either based on basic financial/economic principles or publicly available methodologies on our website. These tools are purely for informational and educational purposes and are not investment advice. Users should verify results and seek professional advice when necessary, as the company and WCPL (details of WCPL are in the following paragraphs) do not assume responsibility for any outcomes.
The Company has the following subsidiaries (wholly-owned):
Windmill Capital Private Limited (WCPL), which is registered with SEBI as a Research Analyst (SEBI Reg No - INH200007645) and is engaged in research activities.
Anchorage Technologies Private Limited (ATPL), which runs a content and information platform known as Tickertape. ATPL is also registered with AMFI as a Mutual Fund Distributor (ARN 253554)
Essential Investment Managers Private Limited (EIMPL), which is registered with SEBI as an Investment Adviser (SEBI Reg No – INA000017912). EIMPL does not provide any advisory services on the platform.
EIMPL provides non-advisory services on the Platform through partnerships with various RBI-registered NBFCs/Banks (“Lenders”), enabling you to avail credit facilities from the Lenders, via a separately identifiable department which works at an arm’s length from the advisory department of EIMPL
Nexum Finvest Private Limited (NFPL)
The disclosures for each of the above entities are detailed in the subsequent sections. The Company along with its wholly-owned subsidiaries are hereinafter referred to as “The Group”
The Company provides technology and support services to the following entities (out of the entities set out above):
WCPL: a platform to create & manage smallcases as well as other research products/tools. A front-end web/mobile solution to showcase smallcases, other research products/tools and a listing of WCPL smallcases on the platform.
EIMPL: backend infra and solution to connect with NBFC/lender and power credit services and a front-end web/mobile solution hosted on the platform to offer credit services
ATPL: technology solution to connect with and power Mutual Fund holdings fetch via MF Central as well as enable transactions & tracking of exchange-traded products
The Group may share data internally with each other and with such other entities in order to provide you with the services under the platform. Accordingly, the user must read all terms and conditions, and disclosures of each entity of The Group. The disclosures are available in the subsequent sections of this page. Terms and conditions can be accessed here
Registered office of Smallcase Technologies Private Limited -
The company is AMFI-registered Mutual Fund Distributor (ARN -276729) but is not engaged in any distribution activities with respect to regular mutual funds
All grievances should be addressed to our grievance officer Mr Vasanth Kamath using help@smallcase.com.
The Company is only a technology provider and is not an intermediary in terms of the applicable SEBI regulations. Any information, content or posts contained on the platform of STPL, whether accessed freely or upon payment of a subscription fee must not be construed to be investment advice or research analysis in terms of the SEBI (Investment Advisers) Regulations, 2013 and the SEBI (Research Analyst) Regulations, 2014 respectively. We are not liable for any losses caused, directly or indirectly as a result of action taken by any user based on any information, posts or content created and/or published on the platform of the Company. It may further be noted that we do not endorse, sponsor, recommend or verify the contents of any post or information created and/or published by any user on the platform of the Company, and are not responsible for the accuracy or veracity of any information, posts or content created and/or published on the platform of the Company.
The information and opinions contained herein have been compiled or arrived at, based upon information obtained in good faith from sources believed to be reliable. Such information has not been independently verified and no guarantee, representation of warranty, express or implied, is made as to its accuracy, completeness or correctness. All such information and opinions are subject to change without notice. Descriptions of any company or companies or their securities mentioned herein are not intended to be complete. STPL is not obliged to update this report for such changes. STPL has the right to make changes and modifications at any time.
Windmill Capital Private Limited
Windmill Capital Private Limited is registered with SEBI with INH200007645 as the SEBI registration number. The registered office address of Windmill Capital Private Limited is No 51, 3rd Floor, Le Parc Richmonde,, Richmond Road, Shanthala Nagar, Bangalore – 560025. The CIN number of the company is U74999KA2020PTC132398.
The content and data available in the material prepared by the company, including but not limited to index value, return numbers and rationale are for information and illustration purposes only. Charts and performance numbers do not include the impact of transaction fee and other related costs. Past performance does not guarantee future returns and performances of the portfolios are subject to market risk. Data used for calculation of live returns and other information is provided by exchange-approved third-party vendors and has neither been audited nor validated by the Company. Detailed return calculation methodology is available here. Detailed volatility calculation methodology is available here.
Information present in the material prepared by the company shall not be considered as a recommendation or solicitation of an investment. Investors are responsible for their investment decisions and are responsible to validate all the information used to make the investment decision. Investor should understand that his/her investment decision is based on personal investment needs and risk tolerance, and information present in the material prepared by the company and on the website of the company is one among many other things that should be considered while making an investment decision.
Investments in securities market are subject to market risks. Read all the related documents carefully before investing.
Registration granted by SEBI, membership of BASL (in case of IAs) and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.
Registration Status: EIMPL is registered with SEBI as a non-individual Investment Adviser with INA000017912, as the SEBI registration number. The validity of this registration is: 24th April 2023 to Perpetual. EIMPL is also registered with BSE Administration and Supervision Limited (BASL) as a member having membership ID 1981. The CIN number of EIMPL is U74999KA2021PTC145058
EIMPL does not provide any advisory services on the Platform. On the Platform, EIMPL provides non-advisory credit facilitation services via a separately identifiable department which works at an arm’s length from the advisory department of EIMPL.
EIMPL is a wholly-owned subsidiary of Smallcase Technologies Private Limited (STPL). The other affiliate companies related to the STPL Group are as follows:
Windmill Capital Private Limited registered with SEBI as a Research Analyst (SEBI Reg no - INH200007645) and is engaged in research activities.
Anchorage Technologies Private Limited, which runs a content and information platform known as Tickertape and is also a mutual fund distributor registered with AMFI having registration number - ARN-253554
Nexum Finvest Private Limited
Zerodha Asset Management Private Limited (CIN - U67190KA2021PTC155726) which is the Asset Management Company for Zerodha Mutual Fund
Disciplinary History: EIMPL has neither been suspended nor debarred from doing business by any Stock Exchange / SEBI or any other authorities; nor has its certificate of registration been cancelled by SEBI / BASL at any point of time. For the latest update on complaints received by the Company, please visit this page
Terms and Conditions for availing EIMPL’s Advisory Services
EIMPL will provide investment advisory services as agreed upon with the Client as per the Investment Advisory Agreement to be executed between both the Parties as per applicable SEBI regulations. The Investment Advisory Agreement will be as per SEBI guidelines. EIMPLshall not render any investment advice nor charge any fee until the Client has signed this agreement.
The Client shall provide all required documentation required by EIMPL in relation to the Know Your Client (KYC) and Anti Money Laundering related guidelines as required by SEBI from time to time. Further, the Client shall also provide with any documentation as required by EIMPL for these purposes from time to time.
The Client will pay fees as agreed upon with EIMPL, as per applicable SEBI guidelines. The fee will either be a fixed fee or as a percentage of the Assets under Advice (AUA). The client will make payments as per the agreed upon payment terms. EIMPL shall accept the fees only through regular banking channels, providing an audit trail of funds. The Company shall not accept fees in cash.
The Company will consider the client's investment objectives, risk profile, and financial situation while providing investment advice. The Client shall furnish information as reasonably requested by the Investment Adviser for the purpose of the risk profiling process.
EIMPL does not provide any advisory services on the platform
Segregation of Advisory and Distribution Clients: EIMPL is a non-individual Investment Advisor. As per SEBI Regulations, “The same client cannot be offered both advisory and distribution services within the group of the non-individual entity. A client can either be an advisory client where no distributor consideration is received at the group level or distribution services client where no advisory fee is collected from the client at the group level.” To ensure compliance with this regulation, the Company, and other entities of the STPL Group has an appropriate mechanism in place.
Investment in securities markets are subject to market risks. Read all the related documents carefully before investing. Registration granted by SEBI, membership of BASL and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. The securities quoted are for illustration only and not recommendatory.
Terms and Conditions for credit facilitation services provided under the non-advisory department of EIMPL
EIMPL has partnered with RBI-approved NBFCs/Banks to facilitate these NBFCs/Banks to offer and service credit products (hereinafter referred to as “Credit Product”) to the users (hereinafter referred to as “Prospective Clients”)
By virtue of the partnership EIMPL has with NBFCs/Banks, it shall not be construed that EIMPL is underwriting the credit arrangement between the NBFC/Bank and the Prospective Client. EIMPL is merely facilitating the Credit Product(s) as an intermediary and is not liable for any non-compliance with the applicable laws in relation to such Credit Product(s)
The decision of the Lender on whether or not the Prospective Client be offered the Credit Product, shall be at the Lender’s sole and absolute discretion, which cannot be challenged or open for scrutiny
The Credit Products offered and provided by Lender to the Prospective Clients shall form a valid contract directly between the Prospective Client and Lender for the relevant Credit Product. EIMPL shall only be responsible for passing on the information for the loan application from the Prospective Client to the Lender on an ‘as is basis’.
Essential Investment Managers Private Limited’s terms and conditions allow for collecting information and documents from the Prospective Clients, including information and documents required for ‘Know Your Customer’ checks and sharing the information of the Prospective Clients with Bajaj Finance Limited or Aditya Birla Finance Limited, as the case may be, for the purposes of processing the Prospective Client’s loan application and providing credit/loans services
Essential Investment Managers Private Limited does not charge any fee or transaction charges from the Prospective Clients in relation to the credit services availed by them from Bajaj Finance Limited or Aditya Birla Finance Limited, as the case may be.
Essential Investment Managers Private Limited shall not be responsible for any disputes arising between Bajaj Finance Limited or Aditya Birla Finance Limited, as the case may be, and the Prospective Clients referred by EIMPL with respect to the credit facility.
Contact details of grievance redressal officers of ABFL are as follows - Name: Mr. Arijit Sen Address: Aditya Birla Finance Limited,10th Floor, R-Tech Park, Nirlon Complex, Goregaon, Mumbai – 400063 Email: grievance.finance@adityabirlacapital.com Contact:
Compliance Officer and Grievance Officer for the advisory services Name: Mr. Ajoy Bharadwaj Contact: ; Contact Email id: compliance@essentialadviser.com
Grievance Officer for non-advisory services Name: Mr. Vasanth Kamath, help@smallcase.com
Nexum Finvest Private Limited (NFPL)
NFPL is a wholly-owned subsidiary of Smallcase Technologies Private Limited (STPL).The CIN number of NFPL is U64990KA2023PTC172732. Registered office address: No 51, 3rd Floor, Le Parc Richmonde, Richmond Road, Shanthala Nagar, Bangalore – 560025.
Anchorage Technologies Private Limited (ATPL) is a wholly owned subsidiary of STPL. The CIN of ATPL is U74220KA2021PTC142979. The Registered office address of ATPL is: No 51, 3rd Floor, Le Parc Richmonde, Richmond Road, Shanthala Nagar, Bangalore – 560025
ATPL runs a content, information and analysis website and mobile application called - Tickertape.
ATPL is registered with AMFI as a Mutual Fund distributor with ARN 253554
All ATPL-related grievances should be addressed to the grievance officer, Mr. Rohan Gupta using grievances@tickertape.in